At Helly Hansen we are driving for global Revenue growth.

This role will be responsible for developing and executing a digital and customer first creative and content strategy that drives our performance marketing engine to acquire, engage and retain customers. Your overall goal will be to increase revenue and ROI by delivering impactful creative that engages and motivates existing and future customers; whilst playing a key role in helping to build the Helly Hansen brand. The creative and content strategy that you build and evolve will be executed globally, with key markets across North America and Europe.

You’ll be a creative expert with proven ability in developing high impact creative campaigns that have delivered sales and revenue growth. You’ll have a passion for driving performance improvements through test and learn, with extensive knowledge in how best to tailor and measure creative performance across multiple digital platforms.

You’ll lead our digital & performance marketing creative and content team, our digital creative agency and work with stakeholders across different teams including performance marketing, e-commerce and brand. You’ll build relationships with key partners including Google and Meta to ensure that maximum performance impact across the platforms.

Key responsibilities

  • Develop and implement Helly Hansen's global performance marketing creative strategy
  • Define and report on clear performance KPI’s, measure the impact of creative performance across acquisition, retention and brand metrics
  • Define and execute the creative test and learn performance optimization plan
  • Partner with key stakeholders including Senior Acquisition, retention, brand and ecommerce managers to execute the performance marketing plan
  • Lead the development of seasonal and always on performance marketing campaigns; partnering closely with brand to ensure activity fully integrated
  • Build deep relationships with key partners, including Google and Meta to drive creative excellence on each platform
  • Lead the digital content and creative team and our digital creative agency partner
  • Oversee the creative budget ensuring value delivery from our partners

Organizational structure

Reports to: Global Performance Marketing Director

Location: Oslo, Norway

What we are looking for:

  • 5+ years of marketing experience, 3+ years in a lead performance marketing creative role
  • Experience in leading creative teams covering a wide variety of background skill sets
  • Experience in driving acquisition, retention and brand metrics
  • Excellent understanding of test and learn methodology
  • Proven ability in driving creative across digital platforms (Google, Facebook, Instagram, TikTok) and formats (video/static/animation)
  • Able to translate creative thinking into a clearly defined creative strategy
  • Highly organized, managing multiple campaigns/projects at once
  • Experience leading and getting the most out of agency partners
  • Strong verbal and written communication skills in English with strong attention to detail
  • Experience in sports marketing or an interest in skiing or sailing sports is a plus

Work Environment

  • Ability to thrive in a lean, high growth environment
  • Ability to work well across functions, diverse communities, and different time zones

We offer:

  • A culture that rewards excellence in an exciting phase of growth and new opportunities
  • An ambitious, dynamic, creative, and international environment
  • Discounts on great gear
  • Competitive compensation and benefits, and an active environment with passion for sports
  • Travel Requirements: Ability to travel, including potential international travel

This position is a full-time employment at our Oslo Headquarters.

Questions can be directed to khorsle at

Application is ONLY accepted in portal (due to personal data protection rules) and not later than June 24th 2024.

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2FlowTM temperature regulating system, and the revolutionary lighter, warmer LIFALOFTTM insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PROTM - the company’s most innovative and responsible waterproof/breathable technology to date.

Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.

Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world and the company is owned by Canadian Tire Corporation (CTC). To learn more about Helly Hansen’s latest collections, visit