We believe the best creativity has a target so at Playroom we put the audience at the heart of everything we do. We understand that the right actions create the right reactions. Before we do anything, we make sure that we first understand the reaction a brand is looking to make on it's audience. Then, and only then, do we tailor the action to create it. The answer could be a concert for 30,000 people, an employee engagement programme or a social media campaign, but the question is always “what reaction are we looking for?”
We apply this thinking not only to our audience but also to the world around us. We understand that our own actions cause reactions. That is why we believe in respect, both for the people we work with and the environment we live in.
Playroom is a full-service event and experiential agency based in Oslo but working internationally. We are part of Nent Studios and the Nordic Entertainment Group - a leading international entertainment collective.