Masterclass: Branded Interactions

08.02.2023 09:00 - 15:00
Grand Hotel, Karl Johans gate 31, Oslo

Om

Kampanje welcomes you to Grand Hotel Oslo on February 8th for the Masterclass:
Branded Interactions – Marketing through design in the (post-) digital age. 

Welcome to this unique opportunity to learn from and discuss with one of Europe's most acknowledged brand designers!

The speaker Marco Spies is an interaction designer and brand consultant, and founder of think moto – a design and innovation agency based in Berlin, Germany. He is also the author of the standard work on digital brand management.

Preliminary talking points for the Masterclass:
  • Living Brands for the post-digital age: What challenges for brand development and leadership arise from the digital transformation? What are Living Brands? Why is it important to create living brands? ?
  • The project steps of the BIxD process in overview: Presentation of the overall process and the "5D": Discover, Define, Design, Deliver and Distribute. What should be paid particular attention to in the individual process steps? How can we work agilely and in design sprints within the process?
  • Understanding users, business and brand: Example methods to understand the central aspects of the BIxD process, business, user and brand. Elevator pitch, personas, brand personality, brand archetypes.
  • Brand strategy methods: The derivation of brand filters and mood boards from the brand personality. The application of brand filters in practice.
  • Discussions

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactive billboards, virtual and augmented reality and more. The interface is now the brand, which means that conception, design and technology must go hand in hand at every stage, keeping the needs of users front and centre.

Welcome to Grand Hotel Oslo on February 8th!

__

Vil du lære mer? 
9. februar arrangerer vi en heldagskonferanse om kundeopplevelser på Grand Hotel. Les mer om "Kundeopplevelsesdagen 2023" her!

16. mars arrangerer vi en heldagskonferanse om merkevarebygging på Grand Hotel. Les mer om "Merkevaredagen 2023" her!

Meld deg på Kundeopplevelsesdagen 9. februar ELLER Merkevaredagen 16. mars, og masterclassen 8. februar for 9.000,- til sammen. Ta kontakt med event@kampanje.com for påmelding til rabattert pris.

Program
Onsdag 08.02.2023

08:30 - 09:00

Registration and breakfast

09:00 - 09:15

Welcome to Masterclass!

Marco Spies, Co-Founder/CEO, think moto
09:15 - 10:00

Les mer Introduction: Living Brands for the post-digital age

Marco Spies, Co-Founder/CEO, think moto
What challenges for brand development and leadership arise from the digital transformation? What are Living Brands? Why is it important to create living brands?
10:00 - 10:15

Les mer The project steps of the BIxD process in overview

Marco Spies, Co-Founder/CEO, think moto
Presentation of the overall process and the "5D": Discover, Define, Design, Deliver and Distribute. What should be paid particular attention to in the individual process steps? How can we work agilely and in design sprints within the process?
10:15 - 10:30

Short break

10:30 - 12:00

Les mer Discover: Understanding users, business and brand

Marco Spies, Co-Founder/CEO, think moto
Example methods to understand the central aspects of the BIxD process, business, user and brand. Elevator pitch, personas, brand personality, brand archetypes.
12:00 - 13:00

Lunch break

13:00 - 14:00

Les mer Define: Brand strategy methods

Marco Spies, Co-Founder/CEO, think moto
The derivation of brand filters and mood boards from the brand personality. The application of brand filters in practice.
14:00 - 14:15

Short break

14:15 - 15:00

Discussion

Marco Spies, Co-Founder/CEO, think moto

Sponsorer

Foredragsholdere

Marco Spies
Co-Founder/CEO, think moto

Arrangører

Masterclass: Branded Interactions