KEYNOTE: Nine years without a marketing department. How stupid is that?
12.05.2022 09:10:00 12.05.2022 09:40:00
How replacing approvers with makers can build trust and collaboration in a company and deliver a voice strong enough to take a nerdy, scientific food company in Sweden to the world stage. If there is any one rule I have it is don’t follow trends of any kind in global marketing practice. Why? Because how will you ever stand out, if you are following trends to be like everybody else?
John Schoolcraft is Oatly’s Chief Creative Officer (CCO). He is ultimately responsible for the quirky Oatly voice you all know. He is a firm believer that if companies want to create real change, they should start by removing their entire marketing department. “Cut out the middleman of the corporate world, and you have a great departure point for changing the real world.
John Schoolcraft
Global Chief Creative Officer
Oatly
John Schoolcraft is Oatly’s Chief Creative Officer (CCO). He is ultimately responsible for the quirky Oatly voice you all know. He is a firm believer that if companies want to create real change, they should start by removing their entire marketing department. “Cut out the middleman of the corporate world, and you have a great departure point for changing the real world.