Rethink Content Marketing
30.01.2020 09:10:00 30.01.2020 10:00:00
How the world's most innovative marketing teams surface the best ideas to deliver exponential business outcomes. We've all seen the examples of LEGO's Hollywood movie, GE Ecomagination and Red Bull's sky dive from the stratosphere. They're held up time and time again as beacons of killer creative. Enough already. It's easy to create stand-out content if you have sexy products, big budgets and household names. But in the “real” world there are all kinds of restraints. Those innovative examples don't have anything to do with us. Or do they?
No longer is the status quo the sure bet. In today’s world, standing still makes you a sitting duck. Disruption’s inevitable. But if anyone’s going to disrupt your company, shouldn’t it be you? As the world’s leading Innovation Architect, Carla Johnson has spent 20 years working with leaders, conducting research and authoring numerous books. She’s developed frameworks that teach people how to redefine what innovation means to them, and then equips leaders to make innovation everybody’s business. Carla’s approach transforms organizations by fusing visionary creativity with pragmatic innovation strategies. The result is a culture that becomes a playground of limitless potential while also experiencing unprecedented growth and alignment.
Carla Johnson
International Keynote Speaker. Best-Selling Author. CMO.
No longer is the status quo the sure bet. In today’s world, standing still makes you a sitting duck. Disruption’s inevitable. But if anyone’s going to disrupt your company, shouldn’t it be you? As the world’s leading Innovation Architect, Carla Johnson has spent 20 years working with leaders, conducting research and authoring numerous books. She’s developed frameworks that teach people how to redefine what innovation means to them, and then equips leaders to make innovation everybody’s business. Carla’s approach transforms organizations by fusing visionary creativity with pragmatic innovation strategies. The result is a culture that becomes a playground of limitless potential while also experiencing unprecedented growth and alignment.