Why (and how) we totally redid Santander’s communication strategy
01.02.2018 10:45:00 01.02.2018 11:15:00
Santander Consumer Bank stepped out of the most noisy ad categories, and put a big bet on content marketing in owned channels. In this talk, they share how to succeed, through aligning insights, strategy, organisation and agencies.
Henrik Eriksen
Content Marketing Specialist B2C
Anna Berndtsson
National Marketing & Sponsorship Manager