ANA Rapporten - Hva har den bidratt med?
25.10.2016 13:15:00 25.10.2016 14:00:00
ANA/K2 rapporten var allerede godt kjent i god tid før den ble presentert markedet. Rapporten var forventet og det var fra annonsør og byråhold ingen overraskelse at det ble noe støy når rapportens innhold ble gjort kjent. ANA er Association National Advertisers, altså helt uten sammenligning Amerikas svar på ANFO Annonsørforeningen. K2 er konsulentselskapet som har bistått ANA med rapporten. Rapporten handler om pengestrømmer og åpenhet. Rabatter, provisjoner, avtaler mellom mediebyråer og media, kick back avtaler, relasjoner partene imellom osv. Ikke alt her er veldig lystelig lesing. Spørsmålet som gjerne henger i luften er ofte; Opptrer mediebyråene alltid med våre interesser fremst? Rapporten har i stor grad blitt frontet av Bob Liodice, CEO i ANA. Bob Liodice har sammen med sine kolleger i ANA vært sentral i utarbeidelsen av rapporten. Selve arbeidet med innhenting av dokumentasjon og bearbeiding av dette har blitt gjort av K2 Intelligence. Julian Moore, Senior Managing Director hos K2 Intelligence har vært sentral i prosjektet. Med bakgrunn fra Harvard, doktorgrad fra Columbia Law School og erfaring fra US Department of Justice og ikke minst New York State Executive Chamber. Vi er glade og stolte over at Julian selv tar turen over dammen for å presentere for oss på ANFO sin Adtech Programmatic 25. oktober.
Senior Managing Director at K2 Intelligence Since joining K2, Julian has directed an array of investigations and incident response assignments, including into allegations of fraud, violations of the Foreign Corrupt Practices Act, insider misconduct, data breach, threats, and stalking. He has also conducted proactive investigations to acquire evidence of corporate and individual wrongdoing, including the use of covert techniques, and has provided law enforcement referral and liaison services. In addition to his investigatory practice, Julian has worked closely with a number of financial institutions and hedge funds to ensure their compliance with AML/BSA/OFAC regulations.
Julian Moore
Senior Managing Director
K2 Intelligence
Senior Managing Director at K2 Intelligence Since joining K2, Julian has directed an array of investigations and incident response assignments, including into allegations of fraud, violations of the Foreign Corrupt Practices Act, insider misconduct, data breach, threats, and stalking. He has also conducted proactive investigations to acquire evidence of corporate and individual wrongdoing, including the use of covert techniques, and has provided law enforcement referral and liaison services. In addition to his investigatory practice, Julian has worked closely with a number of financial institutions and hedge funds to ensure their compliance with AML/BSA/OFAC regulations.