Content Marketing-dagen 2020

30.01.2020 08:15
Grand Hotel, Karl Johans gate 31, Oslo

Om

Content Marketing-dagen er én av Kampanjes største konferanser hvor vi legger content marketing-faget under lupen med inspirerende foredrag fra inn- og utland samt spennende caser.

I år har vi gleden av å presentere Carla Johnson som keynote speaker. Carla er en verdensberømt historieforteller, en underholdende foreleser og en produktiv forfatter. Hun regnes i dag som en av de største influenserne innen markedsføring og utfordrer jevnlig konvensjonell tenkning. I tillegg til Carla har vi gleden av å presentere flere andre dyktige foredragsholdere fra UK, Danmark, USA og Norge.

Konferansen har vært utsolgt hvert år siden oppstarten i 2015, og hele 94 prosent av fjorårets deltakere svarte i etterkant at de vurderer å gå på Content Marketing-dagen 2020. Det kan med andre ord være nyttig å sikre seg billett tidlig! I 2019 var arrangementet helt utsolgt allerede 7. januar.

I år arrangerer vi også en heldags workshop med Carla Johnson 29. januar. Her vil vi dykke enda dypere ned i content marketing-faget og gå ut med mye ny kunnskap og engasjement. Les mer her om workshopen "The Can’t Miss Formula of Successful Content Marketing Programs" her!

Spørsmål? Send en epost til event@kampanje.com.
"Jeg likte at det generelt var engasjerte og spennende forelesere som faktisk lærte oss noe som man fysisk sett kan benytte seg av i ettertid!"
- Deltaker på Content Marketing-dagen 2019

Program
Torsdag 30.01.2020

08:15 - 09:00

Registrering og frokost

09:00 - 09:10

Velkommen

Knut Kristian Hauger, Ansvarlig redaktør, Kampanje
09:10 - 10:00

Les mer Rethink Content Marketing

Carla Johnson, International Keynote Speaker. Best-Selling Author. CMO.
How the world's most innovative marketing teams surface the best ideas to deliver exponential business outcomes. We've all seen the examples of LEGO's Hollywood movie, GE Ecomagination and Red Bull's sky dive from the stratosphere. They're held up time and time again as beacons of killer creative. Enough already. It's easy to create stand-out content if you have sexy products, big budgets and household names. But in the “real” world there are all kinds of restraints. Those innovative examples don't have anything to do with us. Or do they?
10:00 - 10:30

Les mer Just bloody ask them: How to make content that an unfamiliar audience will love

Matt Arnerich, Head of Content & Brand Voice, Famly
We’re not all blessed with working for the sort of energy drink company that can stick a logo and a go-pro on someone’s motorcycle helmet, throw him off a cliff, and film the result. But that’s doesn’t need to be an obstacle. In fact, that’s when the job starts getting exciting. At Famly, we make software for nurseries and kindergartens. The world of early years education doesn’t have any influencers, and none of the people in it have ever seen our LinkedIn ads (trust me, we’ve tried). Speaking from my personal experience building a content brand from nothing to 100,000s of readers a month, I’ll tell you how I got to know our readers and produced a brand that people love - in a sector I used to know nothing about. And guess what? It starts by just bloody asking them.
10:30 - 11:00

Pause

11:00 - 11:30

Les mer Are you disciplined enough to build an effective content program?

Brandon Keenen, CMO, Anstream Arcade
With the right strategy, creative execution and proper mechanics you will have the building blocks to long term and cost effective success.
11:30 - 12:00

Les mer Power of Influence: Beyond Social Media Hype

Amisha Gandhi, VP, Influencer Marketing & Communications, SAP
55% of marketers plan to spend more on influencer marketing in the coming year. Just because everyone is getting into influencer marketing doesn't mean everyone is doing it successfully. There are a lot of moving parts when it comes to developing, executing, and tracking an influencer marketing campaign. In this session, you will get to understand how to go from experimenting with influencer marketing in social media to scaling a measurable, business-driven strategy. You’ll learn how influencer marketing impacts the customer journey, how to structure this emerging practice so you can articulate ROI beyond social media metrics, drive business results, and the true power of influence as a part of the strategic mix in the world of modern marketing.
12:00 - 12:50

Lunsj

12:50 - 13:15

Surprise

13:15 - 13:45

Tittel kommer

13:45 - 14:15

Jo, du kan måle merkevareeffekten av innholdsmarkedsføring

Lise Tangen Hansen, Head of Client & Services, Penetrace
14:15 - 14:45

Pause

14:45 - 15:15

Tittel kommer

15:15 - 15:45

Tittel kommer

15:45 - 15:50

Avslutning

Knut Kristian Hauger, Ansvarlig redaktør, Kampanje

Sponsorer

Foredragsholdere

Knut Kristian Hauger
Ansvarlig redaktør, Kampanje
Lise Tangen Hansen
Head of Client & Services, Penetrace
Amisha Gandhi
VP, Influencer Marketing & Communications, SAP
Brandon Keenen
CMO, Anstream Arcade
Matt Arnerich
Head of Content & Brand Voice, Famly
Carla Johnson
International Keynote Speaker. Best-Selling Author. CMO.,

Arrangører