Katrina Craigwell,
Katrina is responsible for digital content creation and distribution strategy for GE in the U.S., as well as partnering with GE’s digital teams globally. In other words, she’s a major reason why GE’s digital marketing team continues to reign supreme. She sees herself a bit like a tour guide — a link between content and audience. The first time she walked into a wind turbine facility in Upstate New York she thought: «Oh my God, every geek needs to see this. This is amazing.»
Director of Global Content & Programming,
General Electric, USA.