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Edward Weatherall, DMP Strategy Lead at Rocket Fuel, is currently spearheading the introduction of their Programmatic Marketing Platform in the EMEA region. He likes to launch new things and finds it very hard to sit still. In 2001 he founded the global digital agency Concep, has since developed the Institute of Direct and Digital Marketing's commercial offering, and used Psychology at VisualDNA to change the way companies understand people online. During his 16 years in digital he has been lucky to do a number of industry firsts, working with some great people and brands including IBM, Google, John Lewis Partnership, Arcadia, Lastminute.com, Ogilvy, Bank of New York Melon, feelunique.com and Clifford Chance.