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Co-author of «The Responsible Company» has been with Patagonia on and off since its beginning i 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Co-editor of the «Footprint Chronicles», the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books.
He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management.
Patagonia, Inc. is an American clothing company which focuses mainly on high-end outdoor clothing. The company’s roots are in clothing for rock and alpine climbing, but they now offer a diverse mix of apparel targeted towards skiers, surfers, climbers, and others. Patagonia commits 1% of their total sales or 10% of their profit, whichever is more, to environmental groups. Owner Yvon Chouinard was a founding member of One Percent for the Planet, an organization that encourages other businesses to do the same. Patagonia has donated $46 million in cash and in-kind donations to grassroots environmental groups.