James Averdieck,
James
Averdieck,
After 9 years in the Food industry, working for Safeway and St Ivel, James decided to ‘go native on the chocolate front’ and converted to Belgian gastronomy, where he saw the opportunity of marrying high quality chocolate patisserie with efficient UK super­market distribution. Gü was launched in 2003 and is today one of the fastest growing food companies in the UK, credited with revolutionizing the quality of desserts.
Founder,
Gü Chocolate Puds, UK.