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Legacy Brand Meet Innovation
MOËT HENNESSY USA is the leading importer and marketer of luxury wines, spirits and champagnes in the U.S. The Moët Hennessy portfolio includes renowned brands such as: Hennessy Cognac; Moët & Chandon, Dom Pérignon, Krug, Veuve Clicquot and Ruinart Champagnes; Belvedere Vodka; Volcan de mi Tierra Tequila; Glenmorangie and Ardbeg single malt Scotch whiskies, Woodinville; and fine wines, Ao Yun, Cape Mentelle, Cloudy Bay, Newton Vineyard, Numanthia, Terrazas de Los Andes, Smoke Tree, Chandon California, and Clos19.
Moët Hennessy has a strong consumer focus with an uncompromising commitment to building luxury brands. But how do you drive innovation and digital transformation within such an established, luxury, legacy portfolio? How do you embrace risk and get your teams to think about the rapidly changing consumer journey? And how do you get 200+ year old brands to start disrupting the marketplace in 2018?
Jake is currently the head of the Moet Hennessy Innovation Lab in NYC. He oversees new and emerging technology for the organization working to operationalize their test and learn strategy.