ANFO - ADTECH: Media

12.09.2018 08:30 - 15:00
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Program
Latter, Aker Brygge, Holmens Gate 1, Oslo

Om

Det er mange som tar til orde for at samarbeid er helt avgjørende for dagens medieaktører. Norge er som vi vet et relativt lite land og konkurrentene er store globale aktører. I dag er man beinharde konkurrenter den ene dagen og gode samarbeidspartnere den neste.

Program
Onsdag 12.09.2018

09:00 - 09:30

Les mer De store medietrendene med fokus på nye TV- og strømmetrender

Knut-Arne Futsæter, Kantar TNS
Foredraget gir ny innsikt om nye TV- og strømmevaner, radiolytting etter FM slukningen i 2017, papirmedienes digitale transformasjon og hvordan de globale gigantene Facebook, Netflix, Google og Amazon påvirker nordmenns medievaner
09:30 - 10:00

Les mer The Internet is a Giant Lie Factory — The Secret History of Brand Safety

Mikko Kotila
Since 2016, fake news have become the fastest growing website category. Virulent political clickbait is the latest in a series of “get rich quick schemes” focused on exploiting advertisers and internet users. Whereas the much talked about ad-funded terror sites, such as those associated with ISIS, are few and far in between, an eco-system of tens of thousands of politically loaded spam sites pocketed more than a US$ 1 billion in 2017. In this session you will learn how online advertising’s brand safety problem went from ads occasionally appearing on porn sites, to an advertiser funded wave of political radicalism together, together with advice on how to best counter the problem without competitive disadvantage.
10:00 - 10:30

Facebook

Rune Paulseth, Facebook
10:30 - 11:00

Pause

11:00 - 11:30

Les mer Unleash The Geek

Camilla Halleraker, Managing Director, Publicis Starcom
Programmatisk utgjør et paradigmeskifte i kjøp og salg av annonser, og stiller helt andre krav til tech kompetanse til alle parter rundt bordet. Når 50% av annonsørene sier de er usikre på programmatiske kjøp, og enda flere er bekymret for manglende åpenhet, da har vi som bransje en utfordring. Vi har gjort det kompliserte vanskeligere og gråsonene svartere. Vi har ikke andre å skylde på enn oss selv.
11:30 - 12:00

Les mer The 7 Deadly Sins Of Programmatic REVEALED.

Edward Bray, Head of Programmatic Trading and Sales , Guardian News and Media
A view from The Guardian on the challenges facing programmatic advertisers today and how to navigate them.
12:00 - 12:45

Lunsj

12:45 - 13:15

Les mer ADTalk: Fremtidens medieallianser

Moderator: Geir E. Engen, Fagsjef Digital Utvikling Per Håkon Fasting, Konserndirektør Annonse - Schibsted Bente Klemetsdal,konserndirektør Salg/Marked i Aller Media Pål Nisja-Wilhelmsen, Nettavisen Maria Aas-Eng, Administrerende Direktør RED Media Consulting Kjersti Løken Stavrum, adm.dir. i Stiftelsen Tinius
13:15 - 13:45

Les mer Human Attention Is the World’s Most Valuable Resource

Mads Linnebjerg, Head of Research & Planning, RYOT Studio, Oath AS
Mads Linnebjerg is Head of Research & Planning, RYOT Studio at Oath, who has created successful campaign strategies for brands like Uber, SK-II, and Volvo Trucks. Oath specialises in building brands people love and has orchestrated and distributed campaigns for brands like B&O, Kari Traa, Momondo, Spies, Velux, Volvo Trucks - Epic Split and Unboxing, as well as Ørsted, just to mention a few.

Sponsorer

Foredragsholdere

Mads Linnebjerg
Head of Research & Planning, RYOT Studio, Oath AS
Edward Bray
Head of Programmatic Trading and Sales , Guardian News and Media
Camilla Halleraker
Camilla Halleraker
Managing Director, Publicis Starcom
Rune Paulseth
Rune Paulseth
, Facebook
Mikko Kotila
,
Knut-Arne Futsæter
, Kantar TNS

Arrangører

ANFO - ADTECH: Media