Take Viking Footwear’s e-commerce to new heights. If you’re a hands-on digital leader who thrives on growth and customer experience, this is your chance to make a real impact.
Introduction
At Viking Footwear, we are driven by innovation, quality, and a deep connection to our consumers. With over a century of experience in crafting footwear, we inspire people to explore the outdoors every day.
E-commerce is a core pillar of our growth strategy, and we are now looking for an experienced Head of E-commerce to take our website and digital sales channels to the next level.
If you are a commercially focused, data-driven and hands-on e-commerce leader who thrives on driving revenue, optimizing performance, and enhancing customer experience, this is your opportunity to make an impact.
About the Role
As Head of E-commerce, you will own and drive the end-to-end e-commerce strategy and operations across digital channels. This is a highly commercial role, focusing on revenue growth, website performance, digital marketing and customer loyalty. You will work cross-functionally with brand marketing, product, and other relevant teams to ensure that Viking delivers a best-in-class online shopping experience.
Your Key Responsibilities
- Own and manage Viking’s e-commerce platform (.com), ensuring sales growth, profitability, scalability and overall business performance.
- Develop and execute an e-commerce strategy, taking ownership of the business case and P&L.
- Lead and optimize digital marketing efforts across SEO, paid search, paid social, and email in collaboration with agency partners.
- Analyze, act on, and report key metrics, turning insights into growth-driving actions and optimizing all parts of the customer journey.
- Identify and implement new tools, technologies, and partnerships to enhance e-commerce capabilities and drive new business.
- Lead and develop the e-commerce team, fostering a high-performance culture and ensuring strong execution, collaboration and support for each team member’s professional growth.
- Work cross-functionally within the organization to align e-commerce efforts and identify business opportunities.
The position is based at Viking HQ in Oslo.
Who You Are
We are looking for a strategic and hands-on leader with a passion for growing a brand and crafting customer experiences—someone who can drive strategy and actively shape execution and enthusiasm around the team.
To succeed in this role, you should bring:
- 5+ years of experience, ideally from a fashion and/or lifestyle brand, with a proven track record in growing an e-commerce business.
- A strategic and commercial mindset—you thrive with P&L ownership and know how to grow and scale a brand online.
- Digital marketing expertise—you understand SEO, paid media (search and social), email marketing, affiliate marketing and related agency management.
- Data-driven and analytical thinking—you translate data into action. With a keen eye on customer insights and performance metrics, you continuously test and refine strategies to improve business performance.
- Tech-savviness—need to understand the e-commerce tech stack and how the online customer journey is built and can be optimized.
- Language skills—Fluent in a Scandinavian language and English.
About Viking
Since 1920, Viking has been on a mission to create a world where everyone can be an explorer. Today, we stand as a respected heritage brand with a legacy that has shaped Norwegian industrial history.
We have served people with iconic classics that have become trusted companions in nature’s ever-changing climate, enabling an active and safe outdoor lifestyle. Viking makes exploring easier, helping all adventurers stay warm, dry, and comfortable in all conditions—while caring for our legacy.
Let’s explore together.