Welcome and Introductions
04.02.2025 09:00:00 04.02.2025 10:30:00
Traditional approaches to innovative thinking in marketing focus on better tools and more efficient processes. However, the real breakthroughs come from understanding and leveraging your team's unique innovation styles. This opening session challenges conventional wisdom by revealing why some teams consistently produce extraordinary ideas while others stagnate. Through engaging exercises and discussions, you'll uncover the invisible patterns that either unleash or block your team's creative potential, setting the foundation for a human-centered approach to innovation that delivers superior results.
No longer is the status quo the sure bet. In today’s world, standing still makes you a sitting duck. Disruption’s inevitable. But if anyone’s going to disrupt your company, shouldn’t it be you? As the world’s leading Innovation Architect, Carla Johnson has spent 20 years working with leaders, conducting research and authoring numerous books. She’s developed frameworks that teach people how to redefine what innovation means to them, and then equips leaders to make innovation everybody’s business. Carla’s approach transforms organizations by fusing visionary creativity with pragmatic innovation strategies. The result is a culture that becomes a playground of limitless potential while also experiencing unprecedented growth and alignment.
Carla Johnson
International Keynote Speaker. Best-Selling Author. CMO.
No longer is the status quo the sure bet. In today’s world, standing still makes you a sitting duck. Disruption’s inevitable. But if anyone’s going to disrupt your company, shouldn’t it be you? As the world’s leading Innovation Architect, Carla Johnson has spent 20 years working with leaders, conducting research and authoring numerous books. She’s developed frameworks that teach people how to redefine what innovation means to them, and then equips leaders to make innovation everybody’s business. Carla’s approach transforms organizations by fusing visionary creativity with pragmatic innovation strategies. The result is a culture that becomes a playground of limitless potential while also experiencing unprecedented growth and alignment.