Identifying and Working with Innovation Styles
04.02.2025 10:50:00 04.02.2025 12:00:00
Discover the six distinct innovation archetypes that drive creative success in marketing teams. You'll identify your own style and learn how different perspectives combine to create powerful results. This insight has helped marketing teams break through creative plateaus and deliver work that captures attention in increasingly competitive markets. Understanding these archetypes isn't just theoretical - it's your key to unlocking your team and company’s sustainable competitive advantage.
No longer is the status quo the sure bet. In today’s world, standing still makes you a sitting duck. Disruption’s inevitable. But if anyone’s going to disrupt your company, shouldn’t it be you? As the world’s leading Innovation Architect, Carla Johnson has spent 20 years working with leaders, conducting research and authoring numerous books. She’s developed frameworks that teach people how to redefine what innovation means to them, and then equips leaders to make innovation everybody’s business. Carla’s approach transforms organizations by fusing visionary creativity with pragmatic innovation strategies. The result is a culture that becomes a playground of limitless potential while also experiencing unprecedented growth and alignment.
Carla Johnson
International Keynote Speaker. Best-Selling Author. CMO.
No longer is the status quo the sure bet. In today’s world, standing still makes you a sitting duck. Disruption’s inevitable. But if anyone’s going to disrupt your company, shouldn’t it be you? As the world’s leading Innovation Architect, Carla Johnson has spent 20 years working with leaders, conducting research and authoring numerous books. She’s developed frameworks that teach people how to redefine what innovation means to them, and then equips leaders to make innovation everybody’s business. Carla’s approach transforms organizations by fusing visionary creativity with pragmatic innovation strategies. The result is a culture that becomes a playground of limitless potential while also experiencing unprecedented growth and alignment.