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Markedsføring som vekstdriver og strategisk partner for CEO
13.03.2025 11:10:00
13.03.2025 11:35:00
Hvordan kan markedsføring spille en avgjørende rolle i å drive forretningspåvirkning og suksess i B2B-marketing? Hvordan kan vi gå fra å bli sett på som et kostsenter til å bli en strategisk partner for CEO?
Vi vil utforske den avgjørende rollen Marketing bør spille i å drive forretningssuksess og sikre en plass i toppledelsen. Vi vil dykke ned i tre hovedområder: kundesentrering og viktigheten av kundereisen, merkevare som strategi og det kritiske behovet for en overbevisende selskapsfortelling, og markedsføring som en kraftig vekstmotor.
Oppdag hvordan markedsføring kan drive forretningssuksess og bli en uunnværlig strategisk partner.
Lise af Ekenstam is a strategic marketing, communications, and business change leader with 25 years of experience in the IT and professional services industry. She is passionate about marketing serving as a strategic driver of growth and change, purpose-driven brands, strategic storytelling and enhancing the client and employee experience.
As the Global Head of Brand and Corporate Communications at Avanade, she oversees brand strategy, PR/media relations, CEO and c-suite communications, analyst relations, and social media. She has previously served as CMO Europe and Global Head of Marketing Strategy and Operations at Avanade. Lise is also involved in the company's Responsible Business and Corporate Citizenship mission and its non-profit business, integrating ESG practices and AI into strategic initiatives to foster innovation and drive business growth.
Prior to Avanade, Lise worked as a management consultant at Accenture and B2B marketing specialist consultancies. Her career has been marked by significant leadership roles in marketing and communications, implementing strategic change initiatives, and defining company vision and strategy. She is dedicated to driving growth and optimizing the customer experience.
Lise holds an MBA from SDA Bocconi, a Master's in International Relations from SAIS Johns Hopkins University, and a BA in Economics and International Relations from Brown University. Her multilingual capabilities and cultural fluency, having lived and worked in the UK, US, Norway, Italy, and France, enhance her ability to navigate and lead in diverse environments.
Lise Platou af Ekenstam Global Head of Corporate Communications and Brand Avanade
Lise af Ekenstam is a strategic marketing, communications, and business change leader with 25 years of experience in the IT and professional services industry. She is passionate about marketing serving as a strategic driver of growth and change, purpose-driven brands, strategic storytelling and enhancing the client and employee experience.
As the Global Head of Brand and Corporate Communications at Avanade, she oversees brand strategy, PR/media relations, CEO and c-suite communications, analyst relations, and social media. She has previously served as CMO Europe and Global Head of Marketing Strategy and Operations at Avanade. Lise is also involved in the company's Responsible Business and Corporate Citizenship mission and its non-profit business, integrating ESG practices and AI into strategic initiatives to foster innovation and drive business growth.
Prior to Avanade, Lise worked as a management consultant at Accenture and B2B marketing specialist consultancies. Her career has been marked by significant leadership roles in marketing and communications, implementing strategic change initiatives, and defining company vision and strategy. She is dedicated to driving growth and optimizing the customer experience.
Lise holds an MBA from SDA Bocconi, a Master's in International Relations from SAIS Johns Hopkins University, and a BA in Economics and International Relations from Brown University. Her multilingual capabilities and cultural fluency, having lived and worked in the UK, US, Norway, Italy, and France, enhance her ability to navigate and lead in diverse environments.
Lise Platou af Ekenstam Global Head of Corporate Communications and Brand Avanade
Lise af Ekenstam is a strategic marketing, communications, and business change leader with 25 years of experience in the IT and professional services industry. She is passionate about marketing serving as a strategic driver of growth and change, purpose-driven brands, strategic storytelling and enhancing the client and employee experience.
As the Global Head of Brand and Corporate Communications at Avanade, she oversees brand strategy, PR/media relations, CEO and c-suite communications, analyst relations, and social media. She has previously served as CMO Europe and Global Head of Marketing Strategy and Operations at Avanade. Lise is also involved in the company's Responsible Business and Corporate Citizenship mission and its non-profit business, integrating ESG practices and AI into strategic initiatives to foster innovation and drive business growth.
Prior to Avanade, Lise worked as a management consultant at Accenture and B2B marketing specialist consultancies. Her career has been marked by significant leadership roles in marketing and communications, implementing strategic change initiatives, and defining company vision and strategy. She is dedicated to driving growth and optimizing the customer experience.
Lise holds an MBA from SDA Bocconi, a Master's in International Relations from SAIS Johns Hopkins University, and a BA in Economics and International Relations from Brown University. Her multilingual capabilities and cultural fluency, having lived and worked in the UK, US, Norway, Italy, and France, enhance her ability to navigate and lead in diverse environments.
