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Keynote: The Rise and Rise of the Intangibles
13.03.2025 09:15:00
13.03.2025 09:50:00
Intangible assets now account for 80/90 per cent of the total value of the s and p top 500 companies. Boardrooms and investors should be transfixed on how to extract more value from their intangible assets, but they’re not. Reputation, Culture, innovation, brand and experience are often relegated the variable cost bucket, treated like luxuries, prioritized on a needs/ must basis rather than seen as the preeminent assets of the company? Why? What can we do about this?
Artificial intelligence has already started transforming the way companies work, and how marketing functions. The huge over focus on the impact of AI on delivering marketing assets is really putting the cart before the horse, and is already showing signs of leading brands towards mediocrity of ideas and a sea of sameness. if the same energy was focused on inputs and processes, the time and money saved could be focused on better, more original ideas to truly differentiate and drive growth, but again the emphasis of most marketers feels wrong, why? what can we do about it?
Most recently the Global Chief Strategy of Accenture Song, Jon is a pioneering powerhouse in the realm of marketing. His experience spans across multiple decades and several top-tier television, marketing, and strategic consultancy organizations.
Jon entered the marketing world through television in the 1980s, starting his journey at ITV before moving on to positions at MTV Europe, and eventually, the Walt Disney Company.
In 1992, Jon made his leap into advertising where he commenced his service at DDB as a Senior Planner. He soon became the youngest member of the board as well as the Director of Strategy. Jon was then appointed as the Managing Director of PHD after he left DDB in 1997.
His relentless pursuit of excellence in pure ‘naked,’ unbiased, strategic advice led him to co-launch Naked Communications in 2000, a groundbreaking consultancy that eventually expanded its presence to 16 countries and won numerous awards.
In 2008, Jon took on the mantle of running Photon's integrated marketing offer, which encompassed over 16 different agencies, after Naked Communications was sold to it. During this phase, Jon expanded his global exposure through his work in the Asia Pacific region and the United States.
Jon's next venture was Karmarama, a private equity-backed integrated creative agency. He joined the agency as its Executive Chairman and successfully orchestrated its sale to Accenture. Following Karmarama’s sale to Accenture, he became a central part of Accenture's marketing offering, leading European marketing, the global innovations practice, before becoming the Global CSO of Accenture Song.
His latest turn is as a Founding Partner with The Intangibles, steered by his longstanding commitment to harnessing the power of intangible assets to create
Jon Wilkins Keynote
Most recently the Global Chief Strategy of Accenture Song, Jon is a pioneering powerhouse in the realm of marketing. His experience spans across multiple decades and several top-tier television, marketing, and strategic consultancy organizations.
Jon entered the marketing world through television in the 1980s, starting his journey at ITV before moving on to positions at MTV Europe, and eventually, the Walt Disney Company.
In 1992, Jon made his leap into advertising where he commenced his service at DDB as a Senior Planner. He soon became the youngest member of the board as well as the Director of Strategy. Jon was then appointed as the Managing Director of PHD after he left DDB in 1997.
His relentless pursuit of excellence in pure ‘naked,’ unbiased, strategic advice led him to co-launch Naked Communications in 2000, a groundbreaking consultancy that eventually expanded its presence to 16 countries and won numerous awards.
In 2008, Jon took on the mantle of running Photon's integrated marketing offer, which encompassed over 16 different agencies, after Naked Communications was sold to it. During this phase, Jon expanded his global exposure through his work in the Asia Pacific region and the United States.
Jon's next venture was Karmarama, a private equity-backed integrated creative agency. He joined the agency as its Executive Chairman and successfully orchestrated its sale to Accenture. Following Karmarama’s sale to Accenture, he became a central part of Accenture's marketing offering, leading European marketing, the global innovations practice, before becoming the Global CSO of Accenture Song.
His latest turn is as a Founding Partner with The Intangibles, steered by his longstanding commitment to harnessing the power of intangible assets to create
Jon Wilkins Keynote
Most recently the Global Chief Strategy of Accenture Song, Jon is a pioneering powerhouse in the realm of marketing. His experience spans across multiple decades and several top-tier television, marketing, and strategic consultancy organizations.
Jon entered the marketing world through television in the 1980s, starting his journey at ITV before moving on to positions at MTV Europe, and eventually, the Walt Disney Company.
In 1992, Jon made his leap into advertising where he commenced his service at DDB as a Senior Planner. He soon became the youngest member of the board as well as the Director of Strategy. Jon was then appointed as the Managing Director of PHD after he left DDB in 1997.
His relentless pursuit of excellence in pure ‘naked,’ unbiased, strategic advice led him to co-launch Naked Communications in 2000, a groundbreaking consultancy that eventually expanded its presence to 16 countries and won numerous awards.
In 2008, Jon took on the mantle of running Photon's integrated marketing offer, which encompassed over 16 different agencies, after Naked Communications was sold to it. During this phase, Jon expanded his global exposure through his work in the Asia Pacific region and the United States.
Jon's next venture was Karmarama, a private equity-backed integrated creative agency. He joined the agency as its Executive Chairman and successfully orchestrated its sale to Accenture. Following Karmarama’s sale to Accenture, he became a central part of Accenture's marketing offering, leading European marketing, the global innovations practice, before becoming the Global CSO of Accenture Song.
His latest turn is as a Founding Partner with The Intangibles, steered by his longstanding commitment to harnessing the power of intangible assets to create
