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Erika Brenner is an experienced international creative strategist from Brazil/Austria. She has lived in China for nearly a decade and worked as a planner in global creative agencies such as BBH, JWT, TBWA, and Publicis, to name a few. Upon moving to Norway in 2018, she worked with global consumer insights at Helly Hansen, and has recently returned to the agency side as Head of Planning at Publicis Kitchen, in Oslo. On her spare time, she shares her musings and observations about looking at the world from an outsider’s perspective at theoutsights.com.