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Dr Cathy Nguyen
Dr Cathy Nguyen is a Senior Research Fellow and Senior Marketing Scientist at the Ehrenberg-Bass Institute — the world’s largest centre for research into marketing. Cathy’s research focus is the effectiveness of dual-branded advertising, but her expertise also spans distinctive asset measurement, cause-related/charity marketing and word-of-mouth behaviour and measurement. Cathy's industry experience includes work with research and insights teams for television broadcasting networks in Australia and the UK. Through the Ehrenberg-Bass Institute’s Corporate Sponsorship Program and Specialist Research Services, Cathy has worked with brands all over the world, helping them to develop and benefit from a culture of evidence-based marketing.