Do you know the value of your Distinctive Brand Assets?
23.03.2021 00:43:00 23.03.2021 00:53:00
Distinctive assets play an important role in building a brand’s Mental and Physical Availability. In this video, Dr Cathy Nguyen will share insights into the Ehrenberg-Bass Institute's work on Distinctive Brand Assets. She covers the following points: - What are Distinctive Brand Assets and why are they are important for brand growth? - How to assess and choose which assets to use in your advertising and packaging - What are some best practice tips around effectively building a Distinctive Asset?
Dr Cathy Nguyen is a Senior Research Fellow and Senior Marketing Scientist at the Ehrenberg-Bass Institute — the world’s largest centre for research into marketing. Cathy’s research focus is the effectiveness of dual-branded advertising, but her expertise also spans distinctive asset measurement, cause-related/charity marketing and word-of-mouth behaviour and measurement. Cathy's industry experience includes work with research and insights teams for television broadcasting networks in Australia and the UK. Through the Ehrenberg-Bass Institute’s Corporate Sponsorship Program and Specialist Research Services, Cathy has worked with brands all over the world, helping them to develop and benefit from a culture of evidence-based marketing.
Dr Cathy Nguyen
Senior Marketing Scientist
Ehrenberg-Bass Institute
Dr Cathy Nguyen is a Senior Research Fellow and Senior Marketing Scientist at the Ehrenberg-Bass Institute — the world’s largest centre for research into marketing. Cathy’s research focus is the effectiveness of dual-branded advertising, but her expertise also spans distinctive asset measurement, cause-related/charity marketing and word-of-mouth behaviour and measurement. Cathy's industry experience includes work with research and insights teams for television broadcasting networks in Australia and the UK. Through the Ehrenberg-Bass Institute’s Corporate Sponsorship Program and Specialist Research Services, Cathy has worked with brands all over the world, helping them to develop and benefit from a culture of evidence-based marketing.