KEYNOTE: What does and does not matter in marketing
05.03.2020 09:00:00 05.03.2020 10:00:00
In this entertaining and applied talk, Mark Ritson examines the stuff we should be focusing on for marketing success. Then he turns his attention to the pointless crap that obsesses marketers but which has no value.
Mark Ritson is a brand consultant and former marketing professor. He has a PhD in Marketing and has taught on the MBA programs of several leading business schools including London Business School and MIT. He has written a column on marketing for almost twenty years winning the PPA Business Columnist of the Year three times.
Mark Ritson
Keynote speaker
Mark Ritson is a brand consultant and former marketing professor. He has a PhD in Marketing and has taught on the MBA programs of several leading business schools including London Business School and MIT. He has written a column on marketing for almost twenty years winning the PPA Business Columnist of the Year three times.