Marketing in a Digital World: A new operating model is born
25.09.2014 09:20:00 25.09.2014 09:45:00
Digital now leads, or soon will lead, the way that brands influence both brand preference and purchase decisions. Here we explore how this is influencing every piece of the marketing value chain.
Jean-Paul has been with OMD for 18 years initially with Manning Gottlieb OMD in the UK and recently with OMD EMEA. He founded Manning Gottlieb OMD’s Digital team in 1997. He recently joined OMD EMEA to drive development of the network’s offering in a digitally led, data centric media environment. Outside of work Jean-Paul is kept busy by three children, he is a keen skier and reader across a wide range of embarrassingly geeky topics.
Jean-Paul Edwards
Strategy and Product Development Director
OMD EMEA
Jean-Paul has been with OMD for 18 years initially with Manning Gottlieb OMD in the UK and recently with OMD EMEA. He founded Manning Gottlieb OMD’s Digital team in 1997. He recently joined OMD EMEA to drive development of the network’s offering in a digitally led, data centric media environment. Outside of work Jean-Paul is kept busy by three children, he is a keen skier and reader across a wide range of embarrassingly geeky topics.