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Thomas Meakin is an Associate Partner in McKinsey's London office where he co-leads McKinsey's Consumer Technology & Media practice in EMEA. He serves clients on a range of growth and strategy topics particularly on content rights, video platforms and advertising. Between 2015 and 2017 Thomas took time out of McKinsey to build freenet TV, a German terrestrial TV business, as Chief Operating Officer. Over this time freenet TV grew to 1.5m customers of which 500k were paying subscribers. Outside his client work Thomas leads the Firm's research on CEO Transitions and has published in both the McKinsey Quarterly and various business journals including the WSJ and the Financial Times.