Disruption: Five (possible) paths out of the maelstrom
30.08.2017 09:45:00 30.08.2017 10:15:00
A 2016 survey found that more than three-quarters of European media executives were anticipating further massive waves of digital disruption to hit their industry in the coming 12 months, the highest rate of any sector. 2017 hasn't disappointed. Advertising spend is shifting further towards a small number of tech giants, historically loyal subscriber bases are starting to fragment as customers search out new sources of content, and relatively new entrants such as Amazon and Facebook are moving up and across the value chain. A small number of companies are starting to innovate in the face of this uncertainty. Although there's still all to play for their examples suggest a number of possible paths out of the maelstrom.
Thomas Meakin is an Associate Partner in McKinsey's London office where he co-leads McKinsey's Consumer Technology & Media practice in EMEA. He serves clients on a range of growth and strategy topics particularly on content rights, video platforms and advertising. Between 2015 and 2017 Thomas took time out of McKinsey to build freenet TV, a German terrestrial TV business, as Chief Operating Officer. Over this time freenet TV grew to 1.5m customers of which 500k were paying subscribers. Outside his client work Thomas leads the Firm's research on CEO Transitions and has published in both the McKinsey Quarterly and various business journals including the WSJ and the Financial Times.
Thomas Meakin
Associate Partner
McKinsey & Company UK
Thomas Meakin is an Associate Partner in McKinsey's London office where he co-leads McKinsey's Consumer Technology & Media practice in EMEA. He serves clients on a range of growth and strategy topics particularly on content rights, video platforms and advertising. Between 2015 and 2017 Thomas took time out of McKinsey to build freenet TV, a German terrestrial TV business, as Chief Operating Officer. Over this time freenet TV grew to 1.5m customers of which 500k were paying subscribers. Outside his client work Thomas leads the Firm's research on CEO Transitions and has published in both the McKinsey Quarterly and various business journals including the WSJ and the Financial Times.