An Insider's View on Programmatic Trading
30.08.2017 09:25:00 30.08.2017 09:45:00
As the digital marketing and programmatic lead at PwC, Kevin brings with him over 10 years of international digital advertising industry experience working in markets across three continents in Australia, Asia and Europe. <br /><br /> In addition to a global outlook, Kevin also possess the unique experience of a truly holistic view of the digital advertising value chain, having previously worked in various senior leadership roles in agency, advertiser, media owner as well as advertising technology companies. <br /><br /> The emergence of programmatic trading over the last few years have seen Kevin expanding his digital repertoire; heading up various programmatic trading operations and educating the market of its transformative powers and associated challenges.
Kevin Wong
Senior Manager (Programmatic)
PricewaterhouseCoopers LLP
As the digital marketing and programmatic lead at PwC, Kevin brings with him over 10 years of international digital advertising industry experience working in markets across three continents in Australia, Asia and Europe. <br /><br /> In addition to a global outlook, Kevin also possess the unique experience of a truly holistic view of the digital advertising value chain, having previously worked in various senior leadership roles in agency, advertiser, media owner as well as advertising technology companies. <br /><br /> The emergence of programmatic trading over the last few years have seen Kevin expanding his digital repertoire; heading up various programmatic trading operations and educating the market of its transformative powers and associated challenges.