Kampanje - media, reklame, teknologi, jobb - Nyheter på nett
Introductory lecture: Living Brands for Digital Transformation
08.02.2023 09:15:00
08.02.2023 10:00:00
What challenges for brand development and management arise from the digital transformation? What are living brands? Why are living brands so important?
Marco Spies is an interaction designer and brand consultant. Before founding think moto together with Katja Wenger in 2010, he worked as a concept designer at Pixelpark, creative director at Neue Digitale (later Razorfish) and executive director interactive at the branding agency Peter Schmidt Group (BBDO). From 2015 to 2018, he was co-founder of the e-travel startup flyiin. From 2017 - 2020, Marco Spies was Honorary Professor for Branded Interactions and Flexible Identities at HAWK Hildesheim. Marco Spies is the author of the standard work on digital brand management Branded Interactions – Creating the digital experience (Verlag Hermann Schmidt 2015) and co-author of Branded Interactions – Marketing through design in the digital age (2020). Marco Spies publishes articles and gives lectures on the topics of branding, design innovation and conversational experiences.
think moto is a design and innovation agency based in Berlin, Germany. The team led by Katja Wenger and Marco Spies helps companies and organisations in their digital transformation. think moto works with start-ups, SMEs and enterprises on innovative, human-centred business models, products and brand identities. The agency's clients include Continental, Audi, Volkswagen, Lufthansa, and many others. You can find out more about think moto at www.thinkmoto.de.
The think moto Academy was founded in 2019 and offers seminars and trainings by professionals for professionals around design, customer experience, innovation and brand.
Marco Spies Co-Founder/CEO think moto
Marco Spies is an interaction designer and brand consultant. Before founding think moto together with Katja Wenger in 2010, he worked as a concept designer at Pixelpark, creative director at Neue Digitale (later Razorfish) and executive director interactive at the branding agency Peter Schmidt Group (BBDO). From 2015 to 2018, he was co-founder of the e-travel startup flyiin. From 2017 - 2020, Marco Spies was Honorary Professor for Branded Interactions and Flexible Identities at HAWK Hildesheim. Marco Spies is the author of the standard work on digital brand management Branded Interactions – Creating the digital experience (Verlag Hermann Schmidt 2015) and co-author of Branded Interactions – Marketing through design in the digital age (2020). Marco Spies publishes articles and gives lectures on the topics of branding, design innovation and conversational experiences.
think moto is a design and innovation agency based in Berlin, Germany. The team led by Katja Wenger and Marco Spies helps companies and organisations in their digital transformation. think moto works with start-ups, SMEs and enterprises on innovative, human-centred business models, products and brand identities. The agency's clients include Continental, Audi, Volkswagen, Lufthansa, and many others. You can find out more about think moto at www.thinkmoto.de.
The think moto Academy was founded in 2019 and offers seminars and trainings by professionals for professionals around design, customer experience, innovation and brand.
Marco Spies Co-Founder/CEO think moto
Marco Spies is an interaction designer and brand consultant. Before founding think moto together with Katja Wenger in 2010, he worked as a concept designer at Pixelpark, creative director at Neue Digitale (later Razorfish) and executive director interactive at the branding agency Peter Schmidt Group (BBDO). From 2015 to 2018, he was co-founder of the e-travel startup flyiin. From 2017 - 2020, Marco Spies was Honorary Professor for Branded Interactions and Flexible Identities at HAWK Hildesheim. Marco Spies is the author of the standard work on digital brand management Branded Interactions – Creating the digital experience (Verlag Hermann Schmidt 2015) and co-author of Branded Interactions – Marketing through design in the digital age (2020). Marco Spies publishes articles and gives lectures on the topics of branding, design innovation and conversational experiences.
think moto is a design and innovation agency based in Berlin, Germany. The team led by Katja Wenger and Marco Spies helps companies and organisations in their digital transformation. think moto works with start-ups, SMEs and enterprises on innovative, human-centred business models, products and brand identities. The agency's clients include Continental, Audi, Volkswagen, Lufthansa, and many others. You can find out more about think moto at www.thinkmoto.de.
The think moto Academy was founded in 2019 and offers seminars and trainings by professionals for professionals around design, customer experience, innovation and brand.
