Keynote: How you can leverage social and influencer to build your brand
16.10.2024 09:10:00 16.10.2024 09:40:00
For the #betterinternet campaign “A Piece of Me” by Dentu Creative and KPN – one of the Netherland’s leading telecommunications providers - a song by Dutch superstar Meau was launched to raise awareness about the dangers of online shaming in the Netherlands. Instead, it triggered a movement; changing culture, changing behaviour, and even aiding in changing the law, with what has now become an anthem for a generation. ‘A Piece of Me’ was awarded a Grand Prix in the Creative Strategy category at this year’s Cannes Lions. Hear Michael unpack how pop culture ignited a discussion in the senate, demonstrating how brands can meaningfully harness artists and other creators to reach new audiences and become a platform for change.
Michael started his career in television and has taken his editorial view and approach into the advertising world; always putting the ‘viewer’ first and creating content that truly resonates with the people he’s trying to reach. With over 10 years of experience within different agencies, working for big corporate clients and small challenging start-ups and working on anything from a multi-million dollar campaign to a 100 euro social post, Michael understands what it takes for a brand to become part of culture and how to build a brand through the power of social media.
Michael Nap
Managing Director Social & Entertainment
Dentsu Creative Amsterdam
Michael started his career in television and has taken his editorial view and approach into the advertising world; always putting the ‘viewer’ first and creating content that truly resonates with the people he’s trying to reach. With over 10 years of experience within different agencies, working for big corporate clients and small challenging start-ups and working on anything from a multi-million dollar campaign to a 100 euro social post, Michael understands what it takes for a brand to become part of culture and how to build a brand through the power of social media.