Emma Odendaal
Emma
Odendaal
With a deep-rooted history in influencer marketing dating back to the heyday of magazine editors and cover stars as the quintessential influencers, Emma is today dentsu's Head of Influence for EMEA, steering 120 influencer marketing specialists across 15 markets. She works in close partnership with media, experiential and creative teams to deliver change-making influencer campaigns across B2C and B2B clients at the intersection of media science and creative storytelling. She takes a passionate and active role in empowering young talent as the architect of the Dentsu School of Influence, an incubator for up-and-coming creators. Emma was previously a founding member of the IAB Branded Entertainment & Content Committee which set global standards branded content. She was also a Female Foundry and She Says Mentor, initiatives dedicated to the mentorship and upliftment of women in marketing and advertising.
Head of Influence
EMEA