Beyond the Hype: Cracking the Code of AI’s Impact on Employer Branding
22.01.2025 11:00:00 22.01.2025 11:15:00
This session dives into the practical applications of artificial intelligence in employer branding, offering both inspiration and actionable insights. At the center is an award-winning ambassador program at a robotics company, illustrating how AI can balance blue- and white-collar skills while fostering engagement and innovation. Whether you’re experienced with AI or just starting to explore its possibilities, this talk will provide valuable ideas and examples to help you harness AI’s potential in attracting, engaging, and retaining talent.
Adam has been working on improving the employee experience and employer brands for one and a half decades. Today in his role he helps leaders to attract, engage and retain the best talents as the co-founder of Hungary’s market-leading employer branding agency. With his team at Brandfizz, they hosted World Employer Branding Day, organized by Employer Brand International in Budapest, the most important employer branding event in the world. As the Board Member of the European Association of Employer Branding Agencies Adam works with the top-performing international agencies in the industry. Adam led international award-winning employer brand programs advised clients such as Thermo Fisher Scientific, Ernst & Young, Knorr-Bremse, NN, Telenor, Accor, Grandvision, Diageo, Jaguar LandRover, KUKA, Heineken, Coca-Cola and KPMG. "Today more than ever, C-level leaders are forced to make radical tactical shifts in their businesses to harness digital technologies. To drive these organizational transformations our focus is to align corporate people strategies and integrated employer brand activities to the disrupted business ecosystems. Leaders have to take actions to stay ahead of industry trends with sustainable employer brand strategies that drive measurable business results. "
Adam Horvath
Chief Sparkle Offizer, Board Member
Brandfizz, European Association of Employer Branding Agencies
Adam has been working on improving the employee experience and employer brands for one and a half decades. Today in his role he helps leaders to attract, engage and retain the best talents as the co-founder of Hungary’s market-leading employer branding agency. With his team at Brandfizz, they hosted World Employer Branding Day, organized by Employer Brand International in Budapest, the most important employer branding event in the world. As the Board Member of the European Association of Employer Branding Agencies Adam works with the top-performing international agencies in the industry. Adam led international award-winning employer brand programs advised clients such as Thermo Fisher Scientific, Ernst & Young, Knorr-Bremse, NN, Telenor, Accor, Grandvision, Diageo, Jaguar LandRover, KUKA, Heineken, Coca-Cola and KPMG. "Today more than ever, C-level leaders are forced to make radical tactical shifts in their businesses to harness digital technologies. To drive these organizational transformations our focus is to align corporate people strategies and integrated employer brand activities to the disrupted business ecosystems. Leaders have to take actions to stay ahead of industry trends with sustainable employer brand strategies that drive measurable business results. "