How to beat the personalization hype and provide real customer value?
04.09.2024 10:00:00 04.09.2024 10:20:00
Practical tips from Elkjøp Nordic AS on how by following data driven mindset and the motto; ABT - always be testing, Elkjøp/Elgiganten/Gigantti online team has increased not only the site conversion rate but the customer experience! Julia will show concrete examples on the tests the team has done to achieve Peak excellence and push margin further.
Julia Paulsen is a tech and data enthusiasts, author of the book "WOW: Smells like team spirit. Your practical guide to agile and all that buzz", Board Member at Viking Footwear, MACH Alliance Ambassador, part of DN Aspiring Women and E24 leader talent. She is also a wife of a true Viking and mother of two kids and a dog. So we can conclude that she has some things going on. :) Her motto is "what you can't measure doesn't exist" and she lives by this by continuously testing, basing decisions on data, not assumptions, and always focusing on the customer. She is Director of eCom Nordics at Elkjøp and pushing the Coaching Leadership further with experience from my previous roles as Head of Marketing and Digital Sales at Aprila Bank, Head of Digital Sales and Service at DNB, Director of Digital Strategy at Telenor Digital and Brand Manager of Nordics at the ecommerce giant Zalando.
Julia Paulsen
Director of Ecommerce Nordics
Elkjøp Nordic
Julia Paulsen is a tech and data enthusiasts, author of the book "WOW: Smells like team spirit. Your practical guide to agile and all that buzz", Board Member at Viking Footwear, MACH Alliance Ambassador, part of DN Aspiring Women and E24 leader talent. She is also a wife of a true Viking and mother of two kids and a dog. So we can conclude that she has some things going on. :) Her motto is "what you can't measure doesn't exist" and she lives by this by continuously testing, basing decisions on data, not assumptions, and always focusing on the customer. She is Director of eCom Nordics at Elkjøp and pushing the Coaching Leadership further with experience from my previous roles as Head of Marketing and Digital Sales at Aprila Bank, Head of Digital Sales and Service at DNB, Director of Digital Strategy at Telenor Digital and Brand Manager of Nordics at the ecommerce giant Zalando.