CX Imperatives 2024 – what your customers expects of you today
04.09.2024 11:10:00 04.09.2024 11:30:00
CX Imperatives are the key insights from Merkle globally on what drives superior digital customer experience and how to win the hearts and wallets of modern customers. For 2024 we’ve surveyed 2100 consumers and 821 business decision makers on their expectations and criteria for the brands and businesses they engage with. We identified the 6 key imperatives for businesses to win on CX in 2024, and in this session Sebastian Franck will share the insights and learnings.
As a strategy leader for Merkle, the foremost digital experience consultancy in the Nordics, Sebastian has for more than a decade been assisting Nordic businesses in achieving success locally and internationally. He advises on how to drive human-centred innovation, grow through superior customer experience and enhance business through data, technology and AI.
Sebastian Franck
Chief Strategy Officer
Dentsu/Merkle Northern Europe
As a strategy leader for Merkle, the foremost digital experience consultancy in the Nordics, Sebastian has for more than a decade been assisting Nordic businesses in achieving success locally and internationally. He advises on how to drive human-centred innovation, grow through superior customer experience and enhance business through data, technology and AI.