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Imagine if planners operated like Special Forces but were run
12.10.2016 14:35:00
12.10.2016 15:05:00
In a world dominated by new models such as AirBnB and Uber why does our industry still look very much like the days dominated by Don Draper. David Alberts (previously Chief Creative Officer of Crowd Sourcing Company MoFilm, now Founder of BeenThereDoneThat) discusses the new Marketing F-Words (delivering faster, fresher and at a fraction of a cost) how lead thinking is more important than having a lead agency and how Curation is becoming more important than Creation.
BeenThereDoneThat, is a global community of over 100 of the very best creative, strategic thinkers in the world. They have a new model that means clients can access the very best brains in the business as and when they need them. They develop thinking within a week at a fraction of the cost of an agency and have had a lot of success working with a range of clients from multi-nationals to start-ups, on everything from brand positioning to defining a brand purpose.
David Alberts has lived on four continents and created award-winning multi platform content campaigns in over 42 countries for some of the world’s largest brands. Starting in Agency world he successfully ran Creative Agencies in Asia (twice Asian Agency and of the year) and Australia (Agency of Year) finishing his agency career as Chairman and Executive Creative Director of Grey London where his interest in collaborative longer form content and programs that lay outside the agency TV-centric business model led him to a new chapter. Realising the need to create greater audience engagement and the potential of ‘Connecting Companies to Causes and Causes to Cash Registers’, David founded WhatOnEarthIsGoingOn? in January 2008, partnering with MSN Worldwide to create an online content channel and was engaged with both short film and feature film directors providing a platform for brands to have both a strategic and socially relevant conversation with their audience. In 2011 David joined MOFILM as Chief Creative Officer overseeing all creative and strategic direction and continued to develop both short form and long form content projects across all MOFILM clients. During his time at MoFilm it became very clear to David that content was becoming more and more of a commodity and that in today’s world curation was even more important than creation. In 2014 David co-founded BeenThereDoneThat a global network of over 100 CSO across 25 markets providing clients access to the world’s very best thinkers. He has created National Contemporary Art Prizes, Global Film Competitions, Animation Series, Photographic Magazines, Documentaries, Short Films, written books and experiential theatre productions. David’s philosophy to life has always been, he who collects the most stories wins. His greatest fear is not being relevant.
David Alberts
BeenThereDoneThat
David Alberts has lived on four continents and created award-winning multi platform content campaigns in over 42 countries for some of the world’s largest brands. Starting in Agency world he successfully ran Creative Agencies in Asia (twice Asian Agency and of the year) and Australia (Agency of Year) finishing his agency career as Chairman and Executive Creative Director of Grey London where his interest in collaborative longer form content and programs that lay outside the agency TV-centric business model led him to a new chapter. Realising the need to create greater audience engagement and the potential of ‘Connecting Companies to Causes and Causes to Cash Registers’, David founded WhatOnEarthIsGoingOn? in January 2008, partnering with MSN Worldwide to create an online content channel and was engaged with both short film and feature film directors providing a platform for brands to have both a strategic and socially relevant conversation with their audience. In 2011 David joined MOFILM as Chief Creative Officer overseeing all creative and strategic direction and continued to develop both short form and long form content projects across all MOFILM clients. During his time at MoFilm it became very clear to David that content was becoming more and more of a commodity and that in today’s world curation was even more important than creation. In 2014 David co-founded BeenThereDoneThat a global network of over 100 CSO across 25 markets providing clients access to the world’s very best thinkers. He has created National Contemporary Art Prizes, Global Film Competitions, Animation Series, Photographic Magazines, Documentaries, Short Films, written books and experiential theatre productions. David’s philosophy to life has always been, he who collects the most stories wins. His greatest fear is not being relevant.
David Alberts BeenThereDoneThat
David Alberts has lived on four continents and created award-winning multi platform content campaigns in over 42 countries for some of the world’s largest brands. Starting in Agency world he successfully ran Creative Agencies in Asia (twice Asian Agency and of the year) and Australia (Agency of Year) finishing his agency career as Chairman and Executive Creative Director of Grey London where his interest in collaborative longer form content and programs that lay outside the agency TV-centric business model led him to a new chapter. Realising the need to create greater audience engagement and the potential of ‘Connecting Companies to Causes and Causes to Cash Registers’, David founded WhatOnEarthIsGoingOn? in January 2008, partnering with MSN Worldwide to create an online content channel and was engaged with both short film and feature film directors providing a platform for brands to have both a strategic and socially relevant conversation with their audience. In 2011 David joined MOFILM as Chief Creative Officer overseeing all creative and strategic direction and continued to develop both short form and long form content projects across all MOFILM clients. During his time at MoFilm it became very clear to David that content was becoming more and more of a commodity and that in today’s world curation was even more important than creation. In 2014 David co-founded BeenThereDoneThat a global network of over 100 CSO across 25 markets providing clients access to the world’s very best thinkers. He has created National Contemporary Art Prizes, Global Film Competitions, Animation Series, Photographic Magazines, Documentaries, Short Films, written books and experiential theatre productions. David’s philosophy to life has always been, he who collects the most stories wins. His greatest fear is not being relevant.
