Jenni Romaniuk
Jenni
Romaniuk
Jenni Romaniuk - Biography "Professor Jenni Romaniuk is author of How Brands Grow Part 2, and Associate Director (International) at the Ehrenberg-Bass Institute - the world’s largest centre for research into Marketing. Jenni's research covers brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth. She developed the Distinctive Asset Grid; a tool to assess the strength and strategic potential of a brand’s distinctive assets, and is a pioneer in mental availability measurement and metrics. Jenni has worked with many the world’s biggest brands. Through her work at the Ehrenberg-Bass Institute and her new book How Brands Grow Part 2 (co-authored with Byron Sharp) she is taking marketers all over the world on a journey to smarter, evidence-based marketing.”
Author of How Brands Grow Part 2, and Associate Director (International) at the Ehrenberg-Bass Institute
Ehrenberg-Bass Institute