“Growth through data ownership and data monetization”
12.10.2016 09:50:00 12.10.2016 10:20:00
Stefan will show the challenges advertiser facing today in terms of digital advertising. He will outline how advertiser can approach these challenges by focusing on data ownership and monetize their own data themselves. As Stefan is a former employee of Deutsche Telekom, he will also show how DT approached in the last years to this challenge.
Stefan studied Business Informatics and East Asian Studies at the Technical University Dresden. Since 2009 Stefan is doing his PhD at TU Dresden on the subject of pre-processing of data from social networks for sentiment analysis. In his professional career Stefan worked at the TU Dresden and headed a consulting team at T-Systems Multimedia Solutions, before in 2014 he joined the Deutsche Telekom in Bonn. At Deutsche Telekom he was responsible to build up the data-driven eco-system DT and was responsible for the Digital Analytics in Germany. Since September 2016 Stefan has been with Adform at Director Enterprise Integration and here his main responsibilities are the global onboarding and integration for enterprise customer as well as the partner management worldwide.
Stefan Sommer

Stefan Sommer, Adform
Stefan studied Business Informatics and East Asian Studies at the Technical University Dresden. Since 2009 Stefan is doing his PhD at TU Dresden on the subject of pre-processing of data from social networks for sentiment analysis. In his professional career Stefan worked at the TU Dresden and headed a consulting team at T-Systems Multimedia Solutions, before in 2014 he joined the Deutsche Telekom in Bonn. At Deutsche Telekom he was responsible to build up the data-driven eco-system DT and was responsible for the Digital Analytics in Germany. Since September 2016 Stefan has been with Adform at Director Enterprise Integration and here his main responsibilities are the global onboarding and integration for enterprise customer as well as the partner management worldwide.