Katrina Craigwell, Director of Global Content & Programming,
General Electric, USA.
Katrina is responsible for digital content creation and distribution strategy for GE in the U.S., as well as partnering with GE’s digital teams globally. In other words, she’s a major reason why GE’s digital marketing team continues to reign supreme. She sees herself a bit like a tour guide — a link between content and audience. The first time she walked into a wind turbine facility in Upstate New York she thought: «Oh my God, every geek needs to see this. This is amazing.»
