Ian Dewar, CRM & Layalty,
The North Face, USA.
Ian Dewar calls himself an accidental marketer. Arriving in the outdoor industry on two wheels his evolution from a bicycle tour guide to managing CRM and Loyalty for The North Face was an exercise in perseverance. Projects includes creating VIP programs for key sponsors at the Tour de France, blogging from the Hawaii Ironman and leading treks to Everest Base Camp.
