Daria Radota Rasmussen, Global Integrated Communication Director,
Carlsberg, Denmark.
Daria has 15 years of experience in communication and consumer insights. Her roots are in sociology and psychology, and she is interested in human behavior, group dynamics and their implications to communication and business. She focuses on the intersection of creative, strategy and business, and explores how the new possibilities created by digital media and technologies can be integrated with overall marketing activities to create better results.