Maserati – how the best sports car in the world works with digital marketing
29.08.2016 12:30:00 29.08.2016 13:10:00
Rom 1 og 2
Rita joined the company with the key goal to build up the digital and social media strategic roadmap to back the brand business objectives during one of the most challenging times of its over 100 years’ history. Her team, supported by leading web and communication agencies, is responsible for driving global web and social media strategy, tools, infrastructures, digital creative contents. Maserati is an Italian luxury car manufacturer established in 1914. The Maserati tagline is «Luxury, sports and style cast in exclusive cars», and to «Build ultra-luxury performance automobiles with timeless Italian style, accommodating bespoke interiors, and effortless, signature sounding power».
Rita D'Agostino,
Global Marketing Digital Media Manager,
Maserati, Italy.
Rita joined the company with the key goal to build up the digital and social media strategic roadmap to back the brand business objectives during one of the most challenging times of its over 100 years’ history. Her team, supported by leading web and communication agencies, is responsible for driving global web and social media strategy, tools, infrastructures, digital creative contents. Maserati is an Italian luxury car manufacturer established in 1914. The Maserati tagline is «Luxury, sports and style cast in exclusive cars», and to «Build ultra-luxury performance automobiles with timeless Italian style, accommodating bespoke interiors, and effortless, signature sounding power».