Insanely Simple: The Obsession That Drives Apple´s Success.
31.08.2016 08:30:00 31.08.2016 09:20:00
How Apple use simplicity to achieve its amazing success, and how organizations can employ the same principle to go further, faster. Simplicity isn’t just a design principle at Apple – it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012. Language – English
Ken Segall, former TBWA\Chiat\Day creative director, and the man behind Apples «Think Different» campaign. His keynote is designed to help organizations understand and leverage the power of simplicity — to stand out in a complicated world. The idea is simple: once your organization understands how simplicity has guided Apple’s success, there’s no limit to how far you can go. He deliver that understanding with a mix of Apple insights and interesting stories about working with Steve Jobs.
Ken Segall,
Author/speaker/blogger
Ken Segall, former TBWA\Chiat\Day creative director, and the man behind Apples «Think Different» campaign. His keynote is designed to help organizations understand and leverage the power of simplicity — to stand out in a complicated world. The idea is simple: once your organization understands how simplicity has guided Apple’s success, there’s no limit to how far you can go. He deliver that understanding with a mix of Apple insights and interesting stories about working with Steve Jobs.