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Irina Shames oversees CNN International’s multiplatform sales efforts in North America. In this role she is responsible for driving the division’s sales strategy and its implementation in the region. Her previous roles include VP Business Development and Strategy at MTV World, Viacom’s content engine and creative lab, where she led revenue strategy with focus on content-driven next generation monetization streams. During her tenure at MTV World, the division’s strategy has advanced from an integrated marketing unit to a full-service content agency.