Sara Riis Carstensen Global Director of Brand Development
LEGO Group, UK
Brand Building. Brick by Brick
When Sara began working for LEGO there was not a strategy or a dedicated department working on the brand, so she had to start from scratch. She is responsible for driving the toy company's successful brand positioning across Europe, the US and Asia. A dedicated brand strategy and its successful implementation, has made LEGO one of the most recognizable brands around the globe.
With the energy, excitement and passion for branding and marketing, Sara makes it easy for audiences to share her passion. Inspiring, insightful and fast paced she shares expert knowledge and experience.
