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From Friction to Fusion: How Marketers Innovate in Traditional Industries
Monique will discuss the importance of embracing both external customer resistance and internal organizational friction to create new ways of doing business and advancing innovation. Learn how a 130-year old traditional manufacturing company pivoted to adopt innovative B2C ecommerce strategies and technology by infusing a non-traditional approach strategic marketing. Also explore the evolving role of the Chief Strategist and CMO and discuss what new skill sets are valued, how does technology change the game and what new organizational structures are on the horizon.
Monique Elliott is the Chief Marketing Officer at GE Industrial Solutions, GE’s electrification and automation business. In this role, Monique is responsible for all areas of marketing including customer experience, digital marketing, demand generation, eCommerce, product marketing, analytics and strategic planning.