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Digital Transformation - Evolving from buzzword to creating business value
Digital Transformation appears to be getting over-hyped. The term is used so frequently that it is at risk of losing any meaning or value. As an executive, how do we cut through the hype and the blue sky vision? How do we make investment decisions today when the payout is not clear? How do we measure success? Learn about best practices and analysis that could help you and your businesses create an ROI case with digital transformation.
Gunjan Bhow serves as Senior Vice President and General Manager, Digital/Mobile/eCommerce at The Walt Disney Company. In this role, he is part of the executive team leading the digital transformation of the Walt Disney Company, bringing the Company closer its customers by leading initiatives around data, artificial intelligence, commerce, digital marketing, IoT, and omnichannel. Bhow holds an MBA from Harvard Business School and a BS in Electrical Engineering and Computer Science from the University of California at Berkeley.