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Automated Personalisation Story: DR Koncerthuset
A close collaboration between DR Concert Hall and ONE Marketing has result in the development of the "ONE Prediction marketing robot", which use cognitive analysis and machine learning to assess how relevant a concert is for each client on an individual basis.
The results compared to traditional forms for modelling are stunning: We lifted sales by 83% compared to control group.
Anne Buchwald is a strong CRM profile and has spent the last 10 years implementing CRM in large organizations in Denmark.
Olivier Poivey, co-founder and partner in ONE Marketing, is focusing on helping his clients - typically medium to large Danish and Nordic companies - realise the business case that lies in data-driven, multi channel 1 to 1 marketing.