Dialogkonferansen 2017

Name: Dialogkonferansen 2017
Start: 2017-08-27T08:00
End: 2017-08-30T15:00
Location: Strömstad Spa

27.08.2017 - 30.08.2017

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Program

Strömstad Spa, , Strömstad

Skandinavias største konferanse innen digital markedsføring, CX og CRM.

Med 58 unike, internasjonale stjerner i kundelojalitet, kundeopplevelse, digital markedsføring, innholdsmarkedsføring, merkevarebygging, mobilmarkedsføring, CRM og sosiale medier.

Høydepunkter:

Global CRM Loyalty Manager, Bang & Olufsen

Head of Digital, Samsung

Former Head of Athlete Performance Insight Group, Nike

Publisher, Cosmopolitan

Global Vice President and General Manager, Coca-Cola Freestyle Division

Head of CRM Analytics, Scandinavian Airlines

Former Director, Absolut Vodka

Marketing Director, Tivoli Copenhagen

Chairman of the board, IKEA

VP Global Digital, Elizabeth Arden

Director Omni Channel Business Development, Nike

Manager, UX Content Strategy & Product Management, Disney Parks & Resorts Digital

Sr. Xbox CRM Manager, Xbox Consumer Engagement; Microsoft

Director of Digital Marketing, Google

CEO, Hyperloop Transportation Technologies

Program

Sondag 27.08.2017

01 / 05

12:00 - 12:00

Express bus Copenhagen - Tostrup and Lyngby

15:00 - 15:00

Express Bus Oslo Central Station

20:00 - 22:30

Barbecue on the terrace - overlooking the sea - in the beautiful sunset.

Program

Mandag 28.08.2017

02 / 05

03:00 - 03:00

Official Photo Shoot - Outdoor Champagne Reception & Formal Dinner at Stromstad Spa, Entertainment - Bar - Outdoor Lounge - Dance

06:45 - 06:45

Early bird express bus

08:00 - 09:00

Breakfast at Laholmen Hotell and Strömstad Spa

11:00 - 11:45

Driving Growth across all channels - The reset of Cosmopolitan.

Georgina Holt, Publisher, Cosmopolitan, UK

11:45 - 12:30

LUNCH

16:40 - 17:20

KEYNOTE “Disruptive Innovation: Changing The Direction Of A Category With Coca-Cola Freestyle…A Few Lessons Learned,” .

Chris Hellmann, Global Vice President and General Manager, Coca-Cola Freestyle Division, USA

17:20 - 18:00

Discover Dialogkonferansen! Make new friends, say hello to old ones!

19:00 - 19:00

Official opening & State of the Union

Arild Horsberg,, Adm. direktør,, Bring Dialog Norge AS

Program

Tirsdag 29.08.2017

03 / 05

07:30 - 08:30

Breakfast at Laholmen Hotell and Strömstad Spa.

08:30 - 09:20

Bridging the Gap between Product and Brand Innovation

Dr. Erez Morag, former Head of Athlete Performance Insight Group, Nike, USA

11:20 - 12:30

Lunch

12:30 - 13:15

When the future begins

Magnus Lindqvist, Trendspotting Futurologist and Author, Sweden

16:30 - 17:15

Gi kundene et positivt sjokk - service som en konkurransefordel

PG Wettsjö, EQP Business School AB, Sweden

19:00 - 23:30

Our own Ferries (departing from both Laholmen and Strömstad Spa) - Fantastic Buffet - Entertainment at beautiful Koster island.

23:30 - 00:00

Express ferry back to Strömstad Spa & Laholmen.

Program

Onsdag 30.08.2017

04 / 05

00:00 - 03:00

Club, dance, bar at Strömstad Spa.

07:30 - 08:30

Breakfast at Laholmen Hotell and Strömstad Spa.

08:30 - 09:20

Management by mormor

Lars Johan Jarnheimer, Chairman, IKEA, Sweden

14:00 - 14:45

For the first time on stage in Scandinavia: Building companies in the Internet age – building the Hyperloop

Dirk Ahlborn, CEO of Hyperloop Transportation Technologies, USA

14:50 - 15:00

Dialogkonferansen 2017 - closing remarks

Arild Horsberg,, Adm. direktør,, Bring Dialog Norge AS

15:15 - 15:15

Buses leave for Oslo and Copenhagen

Program

Sondag 26.08.2018

05 / 05

08:30 - 08:30

Express bus Copenhagen - Tostrup and Lyngby

12:00 - 12:00

Express Bus Oslo Central Station

Børre Jensen

Posten Norge AS, Norway,

Gina Pensiero

Content Strategist, Facebook, USA,

Arild Horsberg,

Adm. direktør,, Bring Dialog Norge AS

Chris Hellmann

Global Vice President and General Manager, Coca-Cola Freestyle Division, USA,

Martin Jonassen

Head of BI & Analytics, Storytel Sweden AB, Denmark,

Georgina Holt

Publisher, Cosmopolitan, UK,

Camilla Cramner

Former Head of Global Customer Value Management Program, Telia Company, Sweden,

John Lane

Chief Strategy Officer and Chief Marketing Officer, Centerline Digital, USA,

Mark Horvath

Founder, Invisible people, USA,

Joe Fullman

Vice President of Marketing, Onion Inc., USA,

Paul Greenep

Managing Director, iris Amsterdam, Netherlands,

Dan Stanton

Senior Director of Retail Strategy, NBC Universal, USA,

James Keady

Head of Digital, Samsung, UK,

Autumn McDonal

Senior Director, Global Consumer Insights, Hershey Company, USA,

Pankaj Chopra

Director, Global Strategic Insights & Analytics, Johnson & Johnson, USA,

Dylan Evans

Sr Design Lead for Digital User Experience, Philips Design, Netherlands,

Carolina Vicente

Director of Digital Marketing, Google, USA,

Bob Zammit

Sr. Xbox CRM Manager, Microsoft, USA,

Geoffrey O´Brian

Manager, Content Strategy & Product Management at Walt Disney Company, USA,

Swan Sit

VP Global Digital at Revlon/Elizabeth Arden, USA,

Martijn Pronk

Head of Digital Communication, Van Gogh Museum, Netherlands,

Dirk Ahlborn

CEO of Hyperloop Transportation Technologies, USA,

Linda Moir

Events Services at the London Olympic and Paralympic Games, UK,

Paer Johansson

founder of Glada Hudikteatern, Sweden,

Ben Towers

Young Entrepreneur and CEO, UK,

Charles Morgan

Former Managing Director of the Morgan Motor Company, UK,

Lars Johan Jarnheimer

Chairman, IKEA, Sweden,

PG Wettsjö

EQP Business School AB, Sweden,

Anja Regine Schönhaug

Netlife Research, Norway,

Håvard Kvinesland,

Senior Løsningsarkitekter, Netlife Dialog, Norge

Lene Hordvik

CDO, Aller Media AS, Norway,

Patrik Furuhagen

Head of Campaign Management, Swedbank, Sweden,

Eva Säfström

Senior Business Consultant, Geomatic, Sweden,

Jaakko Mikkonen

Head of Customer Analytics, If, Norway,

Haakon Austad

Head of CRM Norway, If, Norway,

Michala Svane

Marketing Director, Tivoli Copenhagen, Denmark,

Isabelle Cholette-Bachner

CRM Expert, T-Mobile, Austria,

Stefan Kirkedal

Business Development Manager, SPORTMASTER, Denmark,

Sara Mundt Petersen

Head of Customer Relation Management - CRM at TUI Nordic, Sweden,

Bodil Ibrahim

Marketing Manager Loyalty Programs, NorgesGruppen ASA, Sylinder/Trumf, Norway,

Nicoleta Aahlander

Campaign & CRM manager, Happy Socks, Sweden,

Magnus Lindqvist

Trendspotting Futurologist and Author, Sweden,

Erik Poppe

Leder Data Science, Netlife Dialog , Norge

Lisa Larson Kelley

Canva Design & Training Certified Expert, USA,

Rene van der Laan

Director Global Practice Customer Intelligence, SAS Institute A/S, The Netherlands,

Maria Jose Jorda Garcia Jorda Garcia

Head of Customer Experience Transformation, BBVA, Spain,

Francois Yves Caya

Expert Advisor, Marketing & Business Intelligence, Desjardins, Canada,

Mattias Anderson

Head of CRM Analytics, SAS (Scandinavian Airlines), Sweden,

Christen Røhnebæk

CRM Manager, Fjord Line, Norway,

Dr. Erez Morag

former Head of Athlete Performance Insight Group, Nike, USA,

Magnus Widgren

Koncernchef, House of Friends, Sweden,

Carsten Gunnarstorp

Daglig leder og advokat, NORDMA

Ove Dalen

Netlife Research, Norway,

Nikolai Krister Strandskogen

Task Analytics, Norway,

Nina Furu

Partner i Webgruppen, driver Nettredaktørskolen, Norway,

Christina Rüsz

Global CRM Loyalty Manager, Bang & Olufsen, Denmark,

Dhruv Saxena

Director Omni Channel Business Development, Nike, Netherlands Arild Horsberg CEO, Bring Dialog, Norway,

Christine Calvert

tekstdoktor, Tekstdoktor, Norway,

Jim Tincher

Mapper-In-Chief, Heart of the Customer, USA,

Dialogkonferansen 2017

Om

Program Sondag 27.08.2017 01 / 05

Express bus Copenhagen - Tostrup and Lyngby

Express Bus Oslo Central Station

Barbecue on the terrace - overlooking the sea - in the beautiful sunset.

Program Mandag 28.08.2017 02 / 05

Official Photo Shoot - Outdoor Champagne Reception & Formal Dinner at Stromstad Spa, Entertainment - Bar - Outdoor Lounge - Dance

Early bird express bus

Breakfast at Laholmen Hotell and Strömstad Spa

NIKE's Seamless Customer Journey & Digital Transformation

WORKSHOP: Skriv så det selger Christine Calvert, tekstdoktor, Tekstdoktor, Norway

Les mer WORKSHOP: Driving Customer-Focused Change through Journey Mapping

Loyalty for a world leading brand icon

DAY EXPRESS BUS OSLO

Driving Growth across all channels - The reset of Cosmopolitan.

LUNCH

CASES: CMORE - FEM STEG TILL FÖRDUBBLAD LOJALITET

DIGITAL:

WORKSHOP: Kundereisen i en digital hverdag

WORKSHOP: Hvordan lykkes med e-postmarkedsføring!

CASES:

DIGITAL:

DIGITAL:

CASES:

WORKSHOP: CVM och "Next best action marketing"

DIGITAL: Content, Context & Connections: How to Succeed in Modern Marketing!

CASES: Marketing movies by occasion: An omni-channel approach.

DIGITAL:

CASES: Blurring the lines around experience, digital, CRM and data»

KEYNOTE “Disruptive Innovation: Changing The Direction Of A Category With Coca-Cola Freestyle…A Few Lessons Learned,” .

Discover Dialogkonferansen! Make new friends, say hello to old ones!

Official opening & State of the Union

Program Tirsdag 29.08.2017 03 / 05

Breakfast at Laholmen Hotell and Strömstad Spa.

Bridging the Gap between Product and Brand Innovation

Analytisk Dypdykk: Hvordan bruke analyser til å få mer effekt ut av dine CRM-aktiviteter

Workshop: The Art and Science of Brand Visuals

MARKETING:

Financial:

Loyalty:

MARKETING:

Financial:

Loyalty:

Lunch

When the future begins

WORKSHOP: Hvordan jobbe med innhold til sosiale medier? - Nå er tiden inne for å rydde på det digitale kjøkkenet ditt!

WORKSHOP:

ANALYTICAL: Transformering av data til verdi gjennom bruk av analytisk og datadrevet CRM

OMNICHANNEL:

LOYALTY: A glocal retail journey towards segmentation and automation

ANALYTICAL:

OMNICHANNEL:

LOYALTY:

ANALYTICAL:

OMNICHANNEL:

LOYALTY:

Gi kundene et positivt sjokk - service som en ­konkurransefordel

Our own Ferries (departing from both Laholmen and Strömstad Spa) - Fantastic Buffet - Entertainment at beautiful Koster island.

Express ferry back to Strömstad Spa & Laholmen.

Program Onsdag 30.08.2017 04 / 05

Club, dance, bar at Strömstad Spa.

Breakfast at Laholmen Hotell and Strömstad Spa.

Management by mormor

DISRUPTION:

DIGITAL:

ENTREPRENEURS:

DISRUPTION:

DIGITAL: Accelerating Digital into a Hundred Year-old Brand.

ENTREPRENEURS:

DISRUPTION:

DIGITAL: How Disney’s core is to be a content company.

ENTREPRENEURS:

DISRUPTION:

DIGITAL:

ENTREPRENEURS:

For the first time on stage in Scandinavia: Building companies in the Internet age – building the Hyperloop

Dialogkonferansen 2017 - closing remarks

Buses leave for Oslo and Copenhagen

Program Sondag 26.08.2018 05 / 05

Program

Sondag 27.08.2017

01 / 05

Program

Mandag 28.08.2017

02 / 05

Program

Tirsdag 29.08.2017

03 / 05

Gi kundene et positivt sjokk - service som en konkurransefordel

Program

Onsdag 30.08.2017

04 / 05

Program

Sondag 26.08.2018

05 / 05