Carl Fredrik Sammeli
Carl Fredrik
Sammeli
Carl Fredrik has founded and invested in several companies within technology, healthcare, strategy, marketing, advertising, and digital communication. He is best known for founding the Swedish PR agency Prime – the world's most-awarded agency by Cannes Lions (World Cup of advertising) during the period 2010-2024. Today, he works as an entrepreneur, investor and advisor, mainly with early-stage entrepreneurs, family offices, family-owned businesses and investment companies. His entrepreneurial track record includes two failures and seven successful investments. He is also a board member of Family Business Network Sweden (which consists of 190 Swedish family owners) and has served on several boards and advisory boards for businesses and NGOs. In 2012, Carl Fredrik moved to South Africa with his family. Having witnessed the empowering effect owning land can have, he founded Bitprop in early 2019 as an innovative and entrepreneurial way to create true value and upliftment by providing ownership and income to those without it. Carl Fredrik Sammeli is one of the initiators behind REY17.
Gründer, rådgiver og investor