Keynote: The Muse and the Machine: How Human Creativity Propels an AI World Forward
30.01.2025 09:15:00 30.01.2025 09:55:00
While technology and Generative AI have exploded, the ability to think creatively is the one core human truth that will remain relevant in our brave, content marketing world. What if instead of defaulting to using technology to think and do for us, we use it as our most powerful creative partner? One that never judges our ideas, tells us we’re wrong, or makes us feel dull and unimaginative? It’s critical that we reawaken our childlike sense of imagination and possibility so we can get the most out of one of the world’s most powerful tools. This is the only way that we’ll be able to experiment with ideas at scale. In this session you’ll discover how to bring your creative muse to the AI machine so you can dance with your ideas. You’ll learn how to explore possibilities in a no-risk, judgment free environment. You’ll walk away with a love affair with AI that will reignite your own creativity and show you how to apply it in every area of your content marketing.
No longer is the status quo the sure bet. In today’s world, standing still makes you a sitting duck. Disruption’s inevitable. But if anyone’s going to disrupt your company, shouldn’t it be you? As the world’s leading Innovation Architect, Carla Johnson has spent 20 years working with leaders, conducting research and authoring numerous books. She’s developed frameworks that teach people how to redefine what innovation means to them, and then equips leaders to make innovation everybody’s business. Carla’s approach transforms organizations by fusing visionary creativity with pragmatic innovation strategies. The result is a culture that becomes a playground of limitless potential while also experiencing unprecedented growth and alignment.
Carla Johnson
International Keynote Speaker. Best-Selling Author. CMO.
No longer is the status quo the sure bet. In today’s world, standing still makes you a sitting duck. Disruption’s inevitable. But if anyone’s going to disrupt your company, shouldn’t it be you? As the world’s leading Innovation Architect, Carla Johnson has spent 20 years working with leaders, conducting research and authoring numerous books. She’s developed frameworks that teach people how to redefine what innovation means to them, and then equips leaders to make innovation everybody’s business. Carla’s approach transforms organizations by fusing visionary creativity with pragmatic innovation strategies. The result is a culture that becomes a playground of limitless potential while also experiencing unprecedented growth and alignment.