KEYNOTE: Marketing with Impact; be the change agent, not the make-it-pretty department!
26.01.2023 09:10:00 26.01.2023 09:40:00
As marketers we slave every day to create beautiful content. We work hard to target the right audience with the right messages. And in doing so we always achieve amazing results … or do we? Absolutt ikke! So why is it so hard to make an impact? A real, real difference? Why are we so comfortable to work at the “Make it Pretty”- department instead of being the “Change Agent” of our organization? Come on people! Wake up and smell the Kaffe! In this talk, Content Marketing Veteran; AJ Huisman is going to show you how to overcome the challenges we all face in our daily marketing practice. We need the right tools but more so the correct skills and most of all the right attitude. Then we can make change, get results and have impact. Everything needs to be aligned just right to get the most out of what we put in. Not harder … smarter! AJ will tell you what’s needed to make a difference. How guts, creativity and risking it all will make you an impact marketer also. Innvirkning ... that’s what it is all about at the end of the day! So, get ready to learn how to get from the “Big Idea” to “Marketing with Impact”!
AJ is a 25-year+ veteran as it comes to steering organizations through change regarding their marketing challenges. He holds a Master's degree both in Business as in Marketing and Communication and his previous positions range from being the Director Marketing & Business Development at innovative Dutch Law Firm Kennedy Van der Laan through to being the Marketing Director Continental Europe at (Willis) Towers Watson. Now he works as independent Strategy Advisor for clients all over the world and in 2015 he co-founded Content Marketing Fast Forward, a platform for marketers, communication professionals and entrepreneurs for getting their content marketing knowledge up to speed in an interactive, insightful and fun way. He lives in an old bakery dating back from 1732 in a small historic village just 30km north of Amsterdam with his wife and his four children.
Albert Jan (AJ) Huisman
Founder & Co-founder
Y Content & Content Marketing Fast Forward
AJ is a 25-year+ veteran as it comes to steering organizations through change regarding their marketing challenges. He holds a Master's degree both in Business as in Marketing and Communication and his previous positions range from being the Director Marketing & Business Development at innovative Dutch Law Firm Kennedy Van der Laan through to being the Marketing Director Continental Europe at (Willis) Towers Watson. Now he works as independent Strategy Advisor for clients all over the world and in 2015 he co-founded Content Marketing Fast Forward, a platform for marketers, communication professionals and entrepreneurs for getting their content marketing knowledge up to speed in an interactive, insightful and fun way. He lives in an old bakery dating back from 1732 in a small historic village just 30km north of Amsterdam with his wife and his four children.